Real estate inbound marketing is beneficial for agencies when creating better sales strategies and techniques.
This method consists of offering the user information that helps them. This is done through the channels in which your business is present: website, blog, social networks for real estate, YouTube channel, podcast, etc. By offering relevant content in each phase your potential client goes through, you help them advance and reach the end of the journey. For example, if you are looking for a client to give you the exclusive sale of their house, you must make valuable content available to them, not only to clear up their doubts.
Investing in paid ads can speed up the customer journey. Search engine advertising through Google Ads and ads on Facebook and Instagram are excellent options. They are usually the starting point for many real estate agencies since they help reach the target audience quickly. To give you an idea, Google's display network reaches 90% of online users worldwide, allowing for reasonably precise segmentation. You can choose the number of people you want to get within a time limit. In addition, you can direct the campaigns to the two objectives of these businesses: the seller and the buyer of homes.
We are talking about stages, a journey, and a process; precisely, marketing automation as a strategy replaces certain moments of that process with specialized software. Suppose you have a home for sale, and you shared the information on the different channels of your real estate agency. You receive queries, but the same questions always come to your website.
Attracting homes for sale and attracting clients to buy or rent properties are the main objectives of real estate marketing.
Aude Realty, a small real estate agency, increased its annual sales by 150% in just two years, expanding its operations to multiple cities and becoming a market leader.
“Aude Realty, a local real estate firm, started as a small family-owned business and grew into a market leader with a portfolio of over 1,000 properties. Their success story includes doubling their annual revenue for three consecutive years and earning the “Best Real Estate Company” award in 2022..”
It is necessary to remember that the primary function of a real estate agent is to sell. Therefore, it is essential to have a well-developed series of skills that facilitate the marketing of real estate. To achieve this, you can attend specialized sales training courses that provide you with the knowledge and tools necessary to become a successful professional.
Generally, this part is the favorite of real estate agents since it demonstrates true talent and is where their growth as a professional, their reputation, and, not least, their salary comes into play.
Without a doubt, this is the main objective of real estate marketing: to bring leads and clients.
Another goal of real estate marketing is to create alliances and establish lasting relationships with real estate agents, brokers, real estate developers, and real estate investors. This will allow companies to generate new business opportunities in the future.
Lastly, real estate marketing can also help real estate companies increase their property sales and rental conversion rates. By optimizing real estate marketing efforts, real estate companies can better reach potential buyers and sellers and ultimately generate more leads and sales.
Another excellent task that can be achieved thanks to real estate marketing is the measurement and improvement of customer satisfaction. By tracking and analyzing data such as website visits, click-through rates, conversion rates, cost per lead (CPL), etc., real estate companies can better understand what their customers want and need. Customers.
Positive feedback is a sign that the customer enjoyed and appreciated the product or service experience.
Aude helped me buy and sell properties. The property agent is a very knowledgeable, talented, and hardworking real estate agent. He knew exactly what to do and how to market my property well to attract the best results.
Whitero CEO, USA
Thank You For the Great Service. Most important of all, the Property agent of this company is always on my side and negotiates with the opposing agent and clients. I have no hesitation in recommending Aude to all my family and friends.
If you want to start implementing real estate marketing in your business.
First of all, you have to establish clear goals and objectives that you seek to achieve with your business. These can include increasing real estate sales, attracting new clients and potential clients, improving customer satisfaction, increasing your online reputation, etc.
By having 100% defined what you are looking to achieve, it will be much easier to focus your efforts on the strategies and tactics that allow you to reach them with the least possible use of effort and resources.
What type of people are they? What needs do they have? What are their challenges? How can you or your business help them? What kind of real estate do they usually buy or rent? From this analysis, you will be able to determine which real estate marketing strategies are most successful and most important to your target market, and you will also be able to create a relevant content strategy to reach these types of people.
Once you are clear about your real estate marketing goals and objectives, it is essential to define the budget that you can allocate to implement your strategies. To do this, you can take a look at the current finances of your real estate business and the profits you hope to generate from real estate marketing. This will help you realistically determine how much you can spend, as well as what types of resources (e.g., time, money) they will require to be applied successfully.
There is no better way to understand what your competition is already doing than through benchmarking, which involves analyzing in detail the real estate marketing strategies and tactics they use to achieve their objectives.
To do this, you can analyze their real estate websites or social networks to see what type of content they upload, if they have implemented any real estate marketing automation and CRM tools, etc. This will give you a better idea of which real estate marketing strategies they have already implemented and which ones you should reconsider.
By spending time analyzing your competitors’ real estate marketing strategies, you’ll better understand what works best in real estate marketing and how you can use those same tactics to stand out from the competition by making changes accordingly.